Apple today announced the contest to reach 10 Billion songs sold on iTunes, dubbed 'One huge milesone for music'.
They are around 122,000,000 short at the moment but by the looks of that odometer, they'll get there pretty quick.
Gruber says it looks like they're selling 100 songs per second in iTunes (which is MASSIVE!).  So that means they'll get to 10 billion in about 13-14 days.
Get ready to buy a song around the 25th-26th Feb.  Apple is giving away a US$10,000 iTunes Gift Card to the lucky 10 billionth downloader.